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Imagine arriving home at the end of a long day, opening the door and being greeted by the aroma of a home-baked pie or cookies or bread. A nice fantasy, no? And, given the realities of modern living, for many Americans this scenario is a fantasy indeed, since few consumers have the time to bake these days, at least from “scratch.”

For many Americans, the solution has been the “convenience” home baked products - mixes, doughs and fillings that can be quickly assembled and prepared for an authentic, fresh baked good. These products have been a staple of the American pantry for decades, and marketers are now taking steps to bring them into the modern kitchen. Novelty/holiday doughs, organic ingredients and ethnic flavors are becoming more standard features in the convenience products being offered on store shelves and refrigerated cases.

This Market Trends report examines the $4.3 billion market for home baking products, addressing shelf-stable products (pie crusts, baking crumbs, frosting mix, cake/brownie/cookie/muffin mixes, pie fillings) and refrigerated/frozen products (biscuit dough; bread, roll, and bun dough; cookie and brownie dough; pastry and dumpling dough and frozen piecrusts). It looks at historic sales trends, and projects through 2008 sales and brand shares. It also offers a thorough profile of the consumer for convenience home baking products.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Convenience Home Baking Products is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Retail sales figures were derived from Information Resources, Inc. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2003.

What You’ll Get in this Report
Market Trends: Convenience Home Baking Products offers unique perspective on how American consumers are integrating their fantasies of coming home to freshly baked goodies with the reality of modern-day time constraints. No other market research report provides the analysis and trends coverage that Home Baking Products offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company wants to understand and successfully compete in the home baking market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers
  identify market opportunities and develop targeted promotion plans for convenience home baking products.
• Research and development
  professionals stay on top of competitor initiatives and explore demand for new baking products.
• Advertising agencies
  working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives
  understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians
  provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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