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Imagine arriving home at the end of a long day, opening the door and being greeted by the aroma of a home-baked pie or cookies or bread. A nice fantasy, no? And, given the realities of modern living, for many Americans this scenario is a fantasy indeed, since few consumers have the time to bake these days, at least from “scratch.” For many Americans, the solution has been the “convenience” home baked products - mixes, doughs and fillings that can be quickly assembled and prepared for an authentic, fresh baked good. These products have been a staple of the American pantry for decades, and marketers are now taking steps to bring them into the modern kitchen. Novelty/holiday doughs, organic ingredients and ethnic flavors are becoming more standard features in the convenience products being offered on store shelves and refrigerated cases. This Market Trends report examines the $4.3 billion market for home baking products, addressing shelf-stable products (pie crusts, baking crumbs, frosting mix, cake/brownie/cookie/muffin mixes, pie fillings) and refrigerated/frozen products (biscuit dough; bread, roll, and bun dough; cookie and brownie dough; pastry and dumpling dough and frozen piecrusts). It looks at historic sales trends, and projects through 2008 sales and brand shares. It also offers a thorough profile of the consumer for convenience home baking products.
Introducing Market Trends
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What You’ll Get in this Report Scroll down to see a more detailed outline of the contents of this report.
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