This Packaged Facts report focuses on the $13 billion retail market for cheese, covering mass and specialty products, marketers, and outlets. Featuring extensive sales and consumer data, the report focuses on how market-defining trends, such as the low-carb craze, new forms and packaging, consumer targeting, and the increased interest in flavorful, exotic, and premium cheeses are helping to push dollar sales in the cheese market even higher.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Cheese is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004.

What You’ll Get in this Report
Market Trends: Cheese offers unique perspective on the natural, processed and specialty cheese market. No other market research report provides the analysis and trends coverage that Market Trends: Cheese offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the cheese market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for all forms of cheese.
• Research and development professionals stay on top of competitor initiatives and explore demand for specialty cheese introductions.
• Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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