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New Age beverages are not as new as they once were but they are getting better with age, reaching sales of 3.4 billion in 2004. This all new Packaged Facts Market Trend: New Age Non-Carbonated Beverages looks at this growing market with exciting functional and intriguing emotional benefits.

Health and wellness continue to shape consumer choice in the New Age non-carbonated beverages. From the boutique and organic stores, the New Age non-carbonated beverages have made their way into mainstream retail channels. The Packaged Facts Market Trends: New Age Non-Carbonated Beverages covers the following:

• Energy Drinks/Infused Water
• Fruit Juices and Drinks
• Dairy & Dairy Substitutes
• Bottled/Canned Teas

Market Trends: New Age Non-Carbonated Beverages examines the state of the U.S. market, from everyday major supermarket players to specialty premium niche players. The report analyses manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth.

In this new report, Packaged Facts examines the market for new age non-carbonated beverages in the U.S., assesses the markets strengths and weaknesses, analyzes the various products available along with the manufacturer and retailer strategies that are being used to maximize growth and profitability. Trend coverage includes consumer usage, brand preference, retailing, new product, and growth markets such as yogurt drinks.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: New Age Non-Carbonated Beverages is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: New Age Non-Carbonated Beverages offers unique perspective on the bourgeoning market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
• Advertising agencies working with clients in the beverage industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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