Now 50% off the original sale price of $2,750.
This report covers the population segment of 12- to 19-year-olds. Covers the market from both demographic and marketing viewpoints. Examines demographics (size of population, family status, economic status, income, education, and social issues), the market, teens as consumers including spending patterns in major product categories and preferences in retail shopping venues, teens and media (television, radio, print, and alternative), marketing to teens from marketing fundamentals to use of language, and examples of campaigns and strategies targeted to teens.

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