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With deep parental pockets and insatiable consumer appetites, teens are a marketer's dream. Today over 31 million teens carry more marketing clout than ever, influencing as much as $200 billion in family spending. In this updated Packaged Facts report readers find the latest data on teens age 12-19, including demographic information, market projections through 2004 and expenditures and trends in major market categories, including apparel and accessories, sports and entertainment, food and beverages, and personal grooming products. This revised report offers strategies and examples for marketing to teens, as well as a thorough discussion of teen shopping and retail patterns.

Additional Information

Scope and Methodology

Teen Market Defined as Youth Age 12-19

While other sources sometimes define the market more broadly or narrowly, Packaged Facts considers teenagers to be those age 12-19. Teens can be roughly subdivided into two groups, those 12-15 and those 16-19, with each group represent-ing different developmental stages, attitudes, and aspirations. Teens age 12-15 are making the physical and emotional transition from childhood to adolescence, while teens 16-19 are on the verge of adulthood and looking forward towards college, ca-reers, and the future.

Report Methodology

The information contained in this report is based upon both primary and sec-ondary sources. Primary research included interviews with U.S. Census Bureau ana-lysts, media executives, and marketers of products targeted to teens. Secondary research included an exhaustive search of relevant government, trade, and consumer publications, as well as newspapers, websites, and current advertising.

Issues Addressed:

• Demographic Details
  • Population
  • Income
  • Education and Careers
  • Health and Well-being
  • Volunteerism/Political Activity
• Market Overview
  • Current and Projected Growth
  • Purchasing Influence
  • Money Management Trends
  • Entrepreneurial Spirit
  • Online Shopping Growth Media Usage
  • Television
  • Radio
  • Magazines/Books/Newspaper
  • Internet
• Marketing to Teens
  • Advertising Fundamentals
  • Language/Jargon Preferences
  • Celebrities
  • Promotional tie-ins
• Consumer Behavior
  • Shopping Patterns by Category
  • Influence on Family Purchasing
  • Defining “Coolness”
  • Brand Consciousness
  • Favorite Brands
  • Retail Shopping vs. Online Shopping

Highlights:

• Teen Perspective: Peer Pressure Vs. Independence
• Teen Perspective: Sex, Suicide, Drugs
• Parental Concerns: Chat Rooms
• Current And Projected U.S. Teen Population, 1995-2020
• U.S. Teen Population By Race, Gender
• Growth Rate Of U.S. Teen Population
• Projected Growth Of Teen Market Aggregate Income, 1999-2004

Marketing Campaign Examples:

• American Greetings Ralph Lauren/Polo
• Burger King Reese’s Peanut Butter Cups
• Clean & Clear Rocket Cash
• Clinique Sam Goody
• Cover Girl Sassaby’s Jane
• Dr. Martens Skechers
• Guess? Sony
• Hilfiger Starburst
• Honeycomb Cereal Steve Madden
• Kodak Tampax
• Naturistics Wendy’s
• Nike Wheaties
• Nintendo Wrigley’s

Retail Profiles:

• Gadzooks
• Gap/Old Navy
• Target
• Delia

Hours of Research: 750

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