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MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The U.S. Market for Coffee and Tea"
Abstract from full report:

The U.S. retail market for coffee and tea is a $10 billion business in the throes of change. This study comprehensively examines the evolutionary dynamics at work in the coffee and tea market, providing a quantitative evaluation of factors in growth and decline, mass/specialty interaction, and increasingly rapid innovation. Major marketers are profiled including Procter & Gamble, Philip Morris/Kraft, Nestle , Lipton, Tetley, Celestial Seasonings, and Starbucks and influential minor players are discussed, all with a focus on their competitive responses to change. Also provided are detailed listings of new products, an assessment of innovative trends, and complete consumer profiles of coffee and tea drinkers. .

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