The U.S. Market for Tableware: Glassware, Flatware and Dinnerware, a new report from Packaged Fact , explores the U.S. tabletop market, which stood at $4.2 billion in 2004. The tableware market has suffered in recent years, affected by increased food consumption outside the home and a more casual approach to home entertaining. However, a number of factors could revive the market, such as the booming gift registry market (from bridal to anniversary), increased designer activity and cross-merchandising of table-top products with other household goods. The report incorporates data on specific psychographic consumer attitudes and opinions. The report documents current marketing and retail trends, market size and composition, forecasts market developments through 2009, and profiles tableware marketers.

Report Methodology
The information in The U.S. Market for Tableware: Glassware, Flatware and Dinnerware is based on both primary and secondary research. Primary research involved an examination of the retail milieu, through marketing, public relations and industry experts within the tableware market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

Shipment data on product categories is compiled from U.S. Department of Commerce surveys and private data sources. Market size estimates for the categories have been arrived at based on shipment value and balance of trade numbers from the U.S. Department of Commerce. Consumer expenditure data has been obtained from the Bureau of Labor Statistics. Secondary research data has been obtained from government sources, trade association publications, business journals, and company literature and investment reports.

The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2004.

The report looks at every segment of the tableware category, examining trends for growth and projecting sales through 2009. It analyzes consumer demographics and their current and projected impact on sales of tableware products. It provides up-to-date competitive profiles of marketers and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report
The U.S. Market for Tableware makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Tableware offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares) Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the tableware market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for tableware, as well as projected sales and trends through 2009.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for tableware.
• Advertising agencies working with clients in the industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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