MarketLooks: The U.S. Tabletop Market : Packaged Facts

MarketLooks: The U.S. Tabletop Market

Jan 1, 2000
19 Pages - Pub ID: ML0886

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MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The U.S. Tabletop Market"
Abstract from full report:

Marketers of dinnerware, glassware and flatware have long hoped that U.S. consumers would come to perceive their products as an affordable enhancement to meals rather than as a luxury or a commodity. This report explores the question of whether the situation may be changing as tabletop marketers embrace the trend toward more casual living. The report estimates industry sales over the last five years and gives projections through 2004 based on close consideration of all relevant data and trends. It breaks out sales by retail channel and describes the strategies and merchandising approaches of each of the leading venues. The report profiles some of the leading retailers and analyzes consumer attitudes and buying behavior.

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