Special Sale: 20% off original sale price of $2750
Marketers of dinnerware, glassware and flatware have long hoped that U.S. consumers would come to perceive their products as an affordable enhancement to meals rather than as a luxury or a commodity. This report explores the question of whether the situation may be changing as tabletop marketers embrace the trend toward more casual living. The report estimates industry sales over the last five years and gives projections through 2004 based on close consideration of all relevant data and trends. It breaks out sales by retail channel and describes the strategies and merchandising approaches of each of the leading venues. The report profiles some of the leading retailers and analyzes consumer attitudes and buying behavior.

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