MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Snack Market: Good vs. Good-For-Us
Published: June 2004
Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.
MarketLooks covering Packaged Facts studies are the perfect answer for:
The following is the abstract from the full report:
Tracking the battle between good and good-for-you—including the shifting perceptions of these terms—this Packaged Facts report examines the trends and products in the U.S. market for sweet and salty snacks. With $32.5 billion and a 4% growth rate in mass-market sales, this industry spans nine major product categories: salted chips/crunchy snacks; snack candy, cookies, snack cups (including yogurt, pudding/jello, and yogurt cups); snack crackers; frozen novelties; food bars; snack nuts; snack cakes; frozen appetizers/snack rolls; popcorn; fruit snacks; dried fruit; dried meat snacks; rice/popcorn cakes; and nutritional snacks/trail mixes.
Hot segments (lead by snack cups and food bars) and market drivers (ranging from single-serves to low-carb to fiery flavor) are quantified through IRI sales data and Simmons consumer surveys, including separate chapters isolating adult snacking and kid snacking propensities and purchasing. As case studies in an interlocking market, ten leading marketers are profiled: Atkins Nutritionals, ConAgra, General Mills, Heinz, Hershey, Kellogg/Keebler, Kraft/Nabisco, PepsiCo (Frito-Lay, Quaker Oats), and Unilever (Good Humor-Breyers, Slim-Fast). Concluding the report is a forward-looking synopsis of market-spanning and category-specific trends and opportunities.
Related Reports:Food and Beverage Vending Trends in the U.S.
Jan 1, 2013 - LA6488959 - $3,995.00
Gluten-Free Foods and Beverages in the U.S., 4th Edition
Oct 17, 2012 - LA4880536 - $3,500.00
Frozen Foods in the U.S., 4th Edition
Oct 1, 2012 - LA3809529 - $3,995.00
Collegiate Gen Y Eating: Culinary Trend Mapping Report
Jul 18, 2012 - LA6576735 - $3,300.00
Prepared Foods and Ready-to-Eat Foods at Retail, 2nd Edition
Jul 13, 2012 - LA6739181 - $3,995.00
Sports and Entertainment Arena Foodservice Trends in the U.S.
Apr 1, 2012 - LA6488976 - $3,995.00
Amusement Park Foodservice Trends in the U.S.
Apr 1, 2012 - LA3807473 - $3,995.00
Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars
Mar 30, 2012 - LA6576315 - $3,500.00
White Paper: Health on the Restaurant Menu: Essential Insights on Consumer Markets
Dec 1, 2011 - LA6722446 - $0.00
Health on the Restaurant Menu: Foodservice Trends in the U.S.
Dec 1, 2011 - LA6501283 - $3,995.00
Questions?Contact a research specialist >
Most Popular ResearchWhite Paper: Food and Beverage Packaging Trends in the U.S.: Consumer Choices and Marketer Opportunities White Paper: Packaged Facts on Shopper Demand for RTD Beverages White Paper: Health on the Restaurant Menu: Essential Insights on Consumer Markets Frozen Foods in the U.S., 4th Edition Natural and Organic Foods and Beverages in the U.S., 3rd Edition Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars