MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Snack Market: Good vs. Good-For-Us
Published: June 2004

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The following is the abstract from the full report:

Tracking the battle between good and good-for-you—including the shifting perceptions of these terms—this Packaged Facts report examines the trends and products in the U.S. market for sweet and salty snacks. With $32.5 billion and a 4% growth rate in mass-market sales, this industry spans nine major product categories: salted chips/crunchy snacks; snack candy, cookies, snack cups (including yogurt, pudding/jello, and yogurt cups); snack crackers; frozen novelties; food bars; snack nuts; snack cakes; frozen appetizers/snack rolls; popcorn; fruit snacks; dried fruit; dried meat snacks; rice/popcorn cakes; and nutritional snacks/trail mixes.

Hot segments (lead by snack cups and food bars) and market drivers (ranging from single-serves to low-carb to fiery flavor) are quantified through IRI sales data and Simmons consumer surveys, including separate chapters isolating adult snacking and kid snacking propensities and purchasing. As case studies in an interlocking market, ten leading marketers are profiled: Atkins Nutritionals, ConAgra, General Mills, Heinz, Hershey, Kellogg/Keebler, Kraft/Nabisco, PepsiCo (Frito-Lay, Quaker Oats), and Unilever (Good Humor-Breyers, Slim-Fast). Concluding the report is a forward-looking synopsis of market-spanning and category-specific trends and opportunities.

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