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Title: Compiled from The U. S. Market for Sweet Baked Goods
Published: June 2003

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The following is the abstract from the full report:

Packaged Facts’ 2003 edition of The U.S. Market for Sweet Baked Goods analyzes the dynamic $13 billion market for packaged products sold at retail. The report divides the market into seven principal categories—Cookies, Pastries, Snack Cakes, Cakes, Doughnuts, Pies, and Muffins—with quantitative mass-market retail sales analyses based on Information Resources, Inc.’s InfoScan data substantiated by extensive qualitative analysis. The report also documents market size and composition, major marketers and brand shares, and distribution and retail trends, providing market projections through 2007, along with Simmons Market Research Bureau consumer survey-based demographic profiles of sweet baked good consumers across the categories. A special feature is the extension of coverage to include the growing competition to this market in the form of in-store bakeries and external sweet bakers, such as Krispy Kreme Doughnuts.

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