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Packaged Facts’ 2003 edition of The U.S. Market for Sweet Baked Goods analyzes the dynamic $13 billion market for packaged products sold at retail. The report divides the market into seven principal categories—Cookies, Pastries, Snack Cakes, Cakes, Doughnuts, Pies, and Muffins—with quantitative mass-market retail sales analyses based on Information Resources, Inc.’s InfoScan data substantiated by extensive qualitative analysis. The report also documents market size and composition, major marketers and brand shares, and distribution and retail trends, providing market projections through 2007, along with Simmons Market Research Bureau consumer survey-based demographic profiles of sweet baked good consumers across the categories. A special feature is the extension of coverage to include the growing competition to this market in the form of in-store bakeries and external sweet bakers, such as Krispy Kreme Doughnuts.

Report Methodology
The information in The U.S. Market for Sweet Baked Goods is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the baked goods market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The U.S. Market for Sweet Baked Goods makes important predictions and recommendations regarding the future of this market and ways current and prospective marketers can ride trends for success. Consumers are increasingly willing to indulge in comfort foods such as sweet baked goods, and many marketers are giving them what they want in the form of tasteful and often chocolate-laden new product offerings and line extensions. Quick, convenient, yet tastes-like-homemade products such as refrigerated cookie dough and cheesecakes are experiencing strong growth in the market, while other categories continue to expand despite the encroaching internal and external competition. Industry consolidation and the recent economic squeeze have hampered sales for this mature market, yet some companies are using acquisition activity to improve product distribution and bolster sales, as is the case with Kellogg’s 2001 acquisition of Keebler. Future market growth, albeit relatively modest, looks promising and will come from a new wave of sophisticated, tasteful, and convenience-oriented products.

What You’ll Get in this Report
The U.S. Market for Sweet Baked Goods is a brand-new report that offers a unique perspective on the changing market for packaged and fresh baked goods. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Sweet Baked Goods offers. The report addresses the following segments:

• The Market(including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the sweet baked goods market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for sweet baked goods, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for sweet baked goods based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for Sweet Baked Goods
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the packaged and fresh baked goods arenas.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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