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Packaged Facts’ 2003 edition of The U.S. Market for Sweet Baked Goods analyzes the dynamic $13 billion market for packaged products sold at retail. The report divides the market into seven principal categories—Cookies, Pastries, Snack Cakes, Cakes, Doughnuts, Pies, and Muffins—with quantitative mass-market retail sales analyses based on Information Resources, Inc.’s InfoScan data substantiated by extensive qualitative analysis. The report also documents market size and composition, major marketers and brand shares, and distribution and retail trends, providing market projections through 2007, along with Simmons Market Research Bureau consumer survey-based demographic profiles of sweet baked good consumers across the categories. A special feature is the extension of coverage to include the growing competition to this market in the form of in-store bakeries and external sweet bakers, such as Krispy Kreme Doughnuts.
The U.S. Market for Sweet Baked Goods makes important predictions and recommendations regarding the future of this market and ways current and prospective marketers can ride trends for success. Consumers are increasingly willing to indulge in comfort foods such as sweet baked goods, and many marketers are giving them what they want in the form of tasteful and often chocolate-laden new product offerings and line extensions. Quick, convenient, yet tastes-like-homemade products such as refrigerated cookie dough and cheesecakes are experiencing strong growth in the market, while other categories continue to expand despite the encroaching internal and external competition. Industry consolidation and the recent economic squeeze have hampered sales for this mature market, yet some companies are using acquisition activity to improve product distribution and bolster sales, as is the case with Kellogg’s 2001 acquisition of Keebler. Future market growth, albeit relatively modest, looks promising and will come from a new wave of sophisticated, tasteful, and convenience-oriented products.
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