Now 25% off the original sale price of $2,750.
In 1998, the U.S. market for sweet baked goods totaled over $8 billion in mass-market outlets. This Packaged Facts report assesses the newly emerging balance between fresh products and frozen products and the recent dramatic growth in sales at in-store bakeries. The study analyzes current trends and forecasts the size of the market through the year 2002. Pricing, advertising and promotion strategies, as well as opportunities for growth, are also provided. Major and niche players are profiled and a demographic breakdown of consumers is included.

Additional Information

Scope of Market

This report examines the market for packaged sweet baked goods—that is, products that are produced and marketed by wholesale bakers and sold through retail stores. Packaged Facts divides the sweet baked goods market into seven product categories: cookies, pastries, snack cakes, cakes, doughnuts, pies, and muffins. In general, our categories of sweet baked goods follow those used by Information Resources, Inc. (IRI) to track supermarket sales, and to a lesser extent, mass-merchandiser and drugstore sales.

This report does not cover non-sweet bakery products such as bread, crackers, rolls, croissants, English muffins, breadsticks, or bagels. Sales of packaged products sold through retail outlets other than those noted above or through vending machines are discussed in context, but because they are not tracked by IRI data, their numbers are not included in the sales data.

In-Store and Freestanding Bakery Sales Excluded

One of the most significant trends in the bakery industry in the 1990s has been the rise of supermarket in-store bakeries. While in-store bakery products are discussed in this report, sales of products baked on retail premises are not included in sales data for the total market because they are not tracked as separate categories by IRI. In-store bakeries are covered in detail in a separate Packaged Facts report, The U.S. Market for In-Store Bakeries (February 1998).

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research consisted mostly of on-site examination of retail stores. Secondary research entailed culling information from various sources, including government data, trade and consumer publications, annual reports and literature from specific companies, and independent financial reports. To arrive at reliable estimates for the size and growth of the market, retail sales estimates are derived mainly from scanner data supplied to Packaged Facts on an exclusive basis by Information Resources, Inc.; these data have been confirmed and supplemented with estimates and extrapolations from published trade reports. Figures provided on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics is based on Simmons Market Research Bureau data for spring 1998, based on a sample of 19,963 adults

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