Now 25% off the original sale price of $2,750.
In 1998, the U.S. market for sweet baked goods totaled over $8 billion in mass-market outlets. This Packaged Facts report assesses the newly emerging balance between fresh products and frozen products and the recent dramatic growth in sales at in-store bakeries. The study analyzes current trends and forecasts the size of the market through the year 2002. Pricing, advertising and promotion strategies, as well as opportunities for growth, are also provided. Major and niche players are profiled and a demographic breakdown of consumers is included.

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