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In the wake of the Sugar Busters! diet, which has swept from its New Orleans roots to national popularity, this report from Packaged Facts analyzes the U.S. market for sugar-freed foods, analyzing trends in established categories and emerging classifications. The report offers a detailed discussion of diet and product trends, market composition, and consumer demographics, tracking the factors to market growth and projecting sales by category through 2002. An analysis of the competitive situation features profiles of leading and emerging competitors.
This study examines the market for sugar-substitute and low-sugar ("sugar-altered') food products. These products appear in a variety of food and beverage catego-ries, and are characterized by the marketer's decision to alter the conventional sugar con-tent of a given product type by using a sugar substitute or alternative sweetener, or by reducing or withholding added sugar, to make the food less caloric and/or more healthy for the consumer. Sugar-altered products are distinctly marketed and flagged as contain-ing a sugar substitute or alternative sweetener, and/or containing less or no added sugar. The retail scope of this report is restricted to food stores (the primary channel), mass mer-chandisers, and drugstores, in keeping with the mass-market sales-tracking data avail-able.
The information contained in this report was obtained from both primary and sec-ondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from rele-vant trade, business, and government sources, including company literature. Packaged Facts has derived sales and trend data from sources such as Supermarket Business' Con-sumer Expenditure Surveys, Marketing Intelligence Service (Naples, New York) Pro-ductscan new product updates, and Information Resources, Inc. (Chicago, Illinois) sales-tracking data. Figures provided on national consumer advertising expenditures are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics derives from Simmons Market Research Bureau (New York, New York) data for spring 1998, based on a sample of 21,594 adults.
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