Now 75% off the original sale price of $2,750.
The sports supplement industry began in specialty body-building magazines in the late 1940s and early 1950s. At that time, the products, publications, and body-building profession were closely connected. Ads for one of the first lines, Hoffman Protein Products, appeared in Strength and Health magazine, Bob Hoffman's publication. Joe Weider, the founder of the International Federation of Body Builders (IFBB) in the late 1940s, also marketed products in his own publication, Your Physique. Weider's company, the Weider Nutrition Group, remains very much involved in professional body building to this day.
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