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The sports nutrition industry has seen phenomenal growth over the past several years, as research has led to one breakthrough after another in sports nutritional science. Despite this past success, the industry is beginning to show signs of slowing growth. A variety of complex factors, including questions of effectiveness, the search for new products, and changing consumer demographics will determine the future of the industry. Executives faced with the challenge of negotiating these potential obstacles will be able to look to this report for detailed information on developing trends, market size and composition, competitive profiles, distribution and retail patterns, and consumer research.

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