Sport Nutritionals for Active Lifestyles in the U.S.
The sports nutritional products market in the U.S. is flexing its muscles and extending into a broader consumer market that is not so much about sports as it is about lifestyle. Take note of the robust market growth in 2006, which saw a 23% gain over 2005 retail sales of $4.5 billion. This success was driven by the beverage category. The big question for the future is, can bars & gels and supplements capture that same sort of success? And the answer is yes, by integrating broader health benefits into new product launches.

Faced with a changing consumer landscape, the sports nutritionals market is well-placed to drive innovation and sales by stepping out of the sports zone through the exploration of category cross-fertilization, functionality hot buttons (such as organics, probiotics and the glycemic index) and new age sensory and emotional benefits. This is especially important for growth in the bars & gels and supplements categories. Both will need to integrate broader ranges of benefits into new product launches to spur sales.

Packaged Facts’ new report, Sport Nutritionals for Active Lifestyles in the U.S. analyzes sales and growth potential for three main categories: beverages, bars & gels, and supplements. The report surveys marketing and new product trends and dissects consumer demographics by major categories, selected brands and selected activities. The report also tracks variations in general nutrition- and health-related attitudes among adult consumers.

Report Methodology
The information in Sport Nutritionals for Active Lifestyles in the U.S. is based on both primary and secondary research. Primary research involved on-site retail examinations, interviews with marketing and industry analysts. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass-merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2006) compiled by TNS Media Intelligence, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2006. New product information is gathered via literature research, personal interviews and data compiled by Productscan, a service of Datamonitor.

What You’ll Get in this Report
Sport Nutritionals for Active Lifestyles in the U.S. is a brand-new report that offers a unique perspective on a changing market. No other market research report provides both the comprehensive analysis and extensive data that Sport Nutritionals for Active Lifestyles in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• The Consumer
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the sports nutritional products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, along with a detailed discussion of the consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the sports nutritional arena.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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