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This Packaged Facts report explores the expanding "solo female" market, defined as never-married female consumers with no children. The number of solo females has grown rapidly in recent years, a trend that is expected to continue as more women choose to delay or forgo marriage as they pursue career goals, financial independence, and levels of education that exceed those achieved by their male peers. The current aggregate income of single women in the United States is $400 billion. Marketers must adopt new strategies to reach this independent and individualistic group, who are becoming increasingly comfortable with making their own major purchasing decisions and have money to spend on themselves.

This new report provides key data and analysis for this rapidly expanding class of consumers: what they like, how they spend their hard-earned money, and what messages appeal to them. The report features focus sections covering both traditional areas for female consumers, including household shopping, apparel and accessories, and leisure and recreation, as well as nontraditional or emerging areas, including home, auto, and electronics; financial management; and Internet trends. Focus sections are based largely on recent Simmons Market Research Bureau data on U.S. consumer purchasing, ownership, and product usage patterns.

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