Sleep has finally emerged from the darkness and gained the limelight as a critical American health issue. According to the American Sleep Association, every year approximately 40 million Americans, if not more, are afflicted by chronic, long-term sleep disorders. Restless nights followed by sluggish, anxious days have led a growing number of consumers to seek relief and physical and emotional rejuvenation from a diverse and fragmented market of mainstream and alternative products that aid sleep or relaxation.

As more Americans become aware that sleep is as important as food or exercise, marketers will find greater opportunities for both traditional and alternative sleep aid products. For OTC sleep aids alone, Packaged Facts expects the total market to near the $759 million mark by 2013.

This all new packaged Facts report, Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies, is focused on consumer, product and marketplace trends. It takes an in-depth look at sales of over-the-counter (OTC) sleep aids and a snapshot of the more niche natural sleep aid supplements market as a bellwether for the future of the total marketplace. For the purposes of this report, the market consists of products and accessories designed to enhance and aid sleep without a prescription that are easily accessible and usable by the consumer. This encompasses OTC sleep medications—both analgesic and non-analgesic—and herbal supplements intended to aid sleep, as well as accessories such as neck and body pillows, devices such as sound machines and conditioners, sleep masks and earplugs, plus shower and body care products, aromatherapy candles or foods and beverages intended to aid sleep.

Companies profiled in the report include: Avon Products Inc., Chattem, Inc., Glaxo SmithKline, Green Pharmaceuticals Inc., HoMedics, Inc., Johnson & Johnson, NBTY, Inc., and smaller players such as Dream Essentials, Dreamerz Foods, Nature’s Way and SoothSoft Comfort Technology.

Report Methodology

Information for Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies was obtained from both primary and secondary sources. Primary research entailed consultation with industry sources and on-site examination of the retail setting. Secondary research entailed gathering data from relevant business sources, including: trade publications and newsletters; government data; current articles in newspapers and trade and consumer magazines; information from industry and non-governmental associations such as The American Psychological Association, The National Sleep Foundation, and The American Sleep Association; annual reports, 10Ks and other financial releases from public companies; and other related Packaged Facts reports.

For the OTC sleep aids mass market, this report covers the sale of products through channels tracked by Information Resources, Inc. (IRI) only; i.e., U.S. chain supermarkets, drugstores and mass merchandisers other than Wal-Mart. Hence, market and brand share figures reflect the position of the marketers/brands in those channels. However, in arriving at overall market size estimates all major retail channels are covered. For natural supplement sales estimates, SpinScan data was used.

The consumer demographics analysis was developed using data from the Simmons Market Research Bureau (New York, NY) spring 2008 consumer survey. Information on new product introductions was derived from Productscan Online, a Datamonitor service.

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