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Packaged Facts estimates the skincare market including both mass and prestige to reach $7.2 billion by 2010, driven in part by expected double-digit growth of anti-aging products, which is likely to become the second largest category behind hand & body lotions and the industry.

Skincare is a dynamic, rapidly evolving market with a few power players, a handful of aggressive, second-tier marketers, several struggling old schoolers, and new upstarts, all continually introducing new product for an informed and demanding consumer who wants more than just functional benefits. Sensory and emotional benefits must complete the package. Consequently, skincare continues to become more fragmented.

The retail landscape is undergoing changes significant enough to alter every aspect of how consumers evaluate and purchase products as well as how marketers develop and deliver those products to the consumer. What remains to be seen is how marketers large and small will react.

High tech skincare is booming, with the trend toward cosmeceuticals and heavy influence from the medical arena. Since innovation is more and more the price of entry, the lines between prestige and mass brands are more and more blurred. Baby Boomers are still a core consumer market but there is great potential in more targeted areas such as Gen-Xers, who are beginning to enter their 40s, and teens, who are influenced by a beauty-obsessed culture.

This all new Packaged Facts report provides related sales and share data; factors to growth in the market; corporate profiles of major marketers; an overview of the advertising, promotional, and retail universe; consumer usage and demographic data; and an in depth analysis of new product trends.

Report Methodology
The information in Skincare Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Skincare Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Skincare Products in the U.S. offers. The report addresses the following segments:

• The Market(including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the skincare industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for skincare products, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for skincare products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for skincare products.
• Research and development professionals stay on top of competitor initiatives and explore demand for skincare products.
• Advertising agencies working with clients in the skincare industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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