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Compiled From: "The U.S. Skincare Market"
Abstract from full report:

A baby-boomer population that intends to age gracefully and the impact of technologies that deliver on age-old promises are pushing the $3.5 billion skincare market to record sales levels. In this highly competitive business, the battleground is shifting from hype to research as the AHAs give way to pore strips, transdermal patches and other delivery systems. This new study from Packaged Facts profiles leaders Estee Lauder, Kao/Jergens, Unilever, Elizabeth Arden, P&G, and others. It provides detailed brand share data, thoroughly examines every new market trend on the horizon, analyzes advertising and product positioning, and probes the needs, present and future, of the consumer this market serves.

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