With the recent popularity of certain diets and the disturbing information on the state of America’s health, marketers of sauces, spices, seasonings and dressings have rushed to respond with new products and innovations to better reflect the health and taste desires of the American consumer.

This all-new report from Packaged Facts examines the changing face of the $11 billion market for what we’ve called food “add-ons” and explores key competitive trends in four segments off the market— sauces, seasonings & spices, dressings, and dips —making cross-category comparisons not available elsewhere. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales of food add-on products; and examines cross-tabulated data on consumer opinions and product purchasing.

Report Methodology
The information in The U.S. Market for Sauces, Spices, Seasonings and Dressings is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the sauces, spices and dressings markets, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of these products. It provides up-to-date competitive profiles of marketers of sauces, spices, seasonings and dressings and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Sauces, Spices, Seasonings and Dressings makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Sauces, Seasonings, Spices and Dressings offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the sauces, spices/seasonings or dressings markets, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for these products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for sauces, spices/seasonings and dressings.
• Research and development professionals stay on top of competitor initiatives and explore demand for sauces, spices/seasonings and dressings.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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