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What’s new in sandwiches?

The question is valid because no food item - not pizza, not steak, spaghetti, ice cream, you name it - so clearly and closely mirrors the national psyche as do sandwiches. Whatever Americans can think of eventually winds up between two slices of bread… or inside a pita, bun or wrap, or atop a croissant. You get the idea.

From baguettes, buns, clubs, gyros and melts to open-face, paninis, po’boys, Reubens, subs/hoagies/heros, muffalettas, wraps and more, the sandwich is the blank canvas on which a great people paint the colors and contours of their lives. That’s because they offer everything we want so much of today: flavor, freshness, variety, nutrition, ethnic spice and perhaps most important of all, portability and convenience. Operators add traditional and/or exotic condiments, brand names or private labels, colorful packaging, inventive names, convenient outlets and low-ball pricing to make them even more irresistible.

The gradual blurring of dayparts is freeing more hours of the day than ever before for sandwich consumption. Sandwiches also fit any type of foodservice venue, from fine dining to fast food, in nearly any institutional setting, even vending machines.

Sandwich Market and Trends in the U.S., new from Packaged Facts, examines not only the current and forecast size of the sandwich market but also the role of sandwiches in retail, commercial and non-commercial foodservice outlets with a focus on trends driving sales as well as trends influencing the kinds of sandwiches offered.

Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed consultations in July 2006 via phone and email with industry experts and on-site examinations of the foodservice and retail sectors.

Secondary research entailed gathering data from relevant trade, business, government, and company sources, including checkout-scanner data collected by Information Resources, Inc. (IRI), as well as other proprietary data supplied by Simmons Market Research Bureau, Inc., a demographics specialist that semi annually surveys tens of thousands of adults on their purchasing habits.

What You’ll Get in this Report
Sandwich Market and Trends in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Sandwich Trends in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market) The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for sandwiches. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the sandwich consumer.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for sandwiches.
• Research and development professionals stay on top of competitor initiatives and explore demand for sandwiches.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase sandwiches.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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