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This Packaged Facts report on the market for Salted Snacks provides a comprehensive and in-depth analysis of all the products and services that shape the Salted Snack market. The report analyzes seven major salted snack markets - potato chips, tortilla/corn chips, popcorn, pretzels, snack nuts, extruded salted snacks, and other salted snacks. Each product category is described in extensive detail, with current product information for each category, including descriptions of new products and new ones still in development. Up-to-the minute information on retail distribution channels, consumer and demographic information, and advertising and promotional trends provide the strategic information needed to keep pace with this changing market. Data is given for the U.S. market, with a base year of 2001 and forecasts through 2006. Historical data are provided for years 1997 through 2001. Major competitors in the market are discussed in detail, including competitor market shares, brands, and financial information.
The information contained in this report is based on primary, secondary, and syndicated research. Primary research included on-site examination of salted snack products and the retail establishments that sell them, as well as consultations with industry executives. Secondary research involved canvassing information and articles appearing in financial marketing and trade publications, company literature, and inde-pendent financial reports. The syndicated research came from several different suppliers.
Statistics on market size and growth are based on careful evaluation of all available information on market sales and trends, including, but not exclusively, data from Information Resources, Inc.’s InfoScan Review. Statistics on marketer and brand shares are based mainly on data supplied by Information Resources, Inc. Figures provided on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer product usage is based on Simmons Market Research Bureau data for Fall 2001 as well as published information from other sur-vey data.
Product Innovation in Salted Snacks Propels Market to $18.8 billion in 2001
New York, May 15/PRNewswire - Pushed largely by a growing trend of product innovation, the market for salted snacks in the United States has grown at an annual rate of over 7% since 1997. According to The U.S. Market for Salted Snacks, a newly published Packaged Facts report available at MarketResearch.com, marketers are credited with keeping the salted snack market growing through product reinvention -- tweaking existing products with new flavors, shapes and textures to reignite consumer interest.
“The continued growth of the salted snack market is absolutely dependent on product innovation,” said Don Montuori, Acquisition Editor for Packaged Facts. “New developments are keeping customers interested in an old and familiar market that otherwise would have very flat sales numbers.”
Packaging trends, including convenience size products, are also serving to energize a flagging market. Americans are far more time-pressed today than they have been in the past, and the current popularity of conveniently packaged foods attests to the ways in which this time crunch has altered dietary habits. Packages that allow consumers to eat on the go, such as snack-sized bags and resealable containers, are changing snacking from an occasional event to a standard part of American culture. The U.S. Market for Salted Snacks reports that afternoon snacking is now almost a fourth meal for consumers who have a longer day than ever before.
The U.S. Market for Salted Snacks provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
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