Now 25% off the original sale price of $2,750.
America's incurable penchant for salty, crunchy, nervous food has pushed the U.S. market for salted snacks to a record $15 billion at the millennium's end. Helped by hard sales and consumer data from Simmons and Information Resources Inc., this new Packaged Facts study provides a coherent view of the market as well as its individual segments: potato chips, tortilla chips, corn chips, pretzels, popcorn, snack nuts and extruded snacks. It explains not only what the industry does, but also how it works: how shelf life shapes the entire industry; how hundreds of smaller companies manage to thrive in a market dominated by Frito-Lay. This study profiles the giant companies and regional players.

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