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America's incurable penchant for salty, crunchy, nervous food has pushed the U.S. market for salted snacks to a record $15 billion at the millennium's end. Helped by hard sales and consumer data from Simmons and Information Resources Inc., this new Packaged Facts study provides a coherent view of the market as well as its individual segments: potato chips, tortilla chips, corn chips, pretzels, popcorn, snack nuts and extruded snacks. It explains not only what the industry does, but also how it works: how shelf life shapes the entire industry; how hundreds of smaller companies manage to thrive in a market dominated by Frito-Lay. This study profiles the giant companies and regional players.

Additional Information

Scope and Methodology

Products Covered

This Packaged Facts study focuses on the retail market for salted snacks in the United States. For the purposes of this report, salted snacks are foods in any of the following categories:

1. potato chips, including traditional chips, ridged chips, kettle-style chips, baked chips, and flavored chips;
2. tortilla and corn chips, including regular, white corn, red corn, blue corn, baked, and flavored varieties;
3. popcorn, including ready-to-eat and microwaveable varieties;
4. pretzels, including hard, sourdough, Dutch, and flavored varieties, but not including soft pretzels;
5. snack nuts including peanuts, cashews, almonds, pistachios, macadamia, and other types of nuts;
6. extruded salted snacks, primarily baked and fried puffs, cheese balls, and cheese curls made from corn, rice, or potato bases;
7. other salted snacks, including multigrain chips, vegetable chips, rice cakes, party mix, and chips fabricated from dehydrated potatoes.

Report Methodology

The information contained in this report is based on primary, secondary, and syndicated research. Primary research included on-site examination of salted snack products and the retail establishments that sell them, and consultations with industry executives. Secondary research involved canvassing information and articles appearing in financial marketing and trade publications, company literature, and independent financial reports. The syndicated research came from several different suppliers.

Statistics on market size and growth are based on careful evaluation of all available information on market sales and trends, including but not exclusively data from In-formation Resources, Inc.’s InfoScan Review. Statistics on marketer and brand shares are based mainly on data supplied by Information Resources, Inc.

Figures provided on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer product usage is based on Simmons Market Re-search Bureau data for fall 1999 as well as published information from other survey data.

Categories Covered:

• Potato Chips
• Tortilla/Corn Chips
• Snack Nuts
• Popcorn
• Pretzels
• Extruded Snacks
• Niche Products

Issues Addressed:

• Current And Projected Market Growth
• Factors Affecting Market Growth
• Developing Trends In Flavor, Gourmet, Organic
• Health Benefits
• Consumer Profile
• Federal Regulations

Tables And Graphs:

• U.S. Sales By Category To 2004
• Market Share By Product Category, Retail Outlet
• Market Composition By Region
• Marketers And Brands

Competitive Profiles:

• Frito-Lay
• Conagra
• General Mills
• Herr Foods
• Nabisco
• Philip Morris
• Procter & Gamble
• Snyder’s Of Hanover
• Utz Quality Foods
• Wise Foods

Hours of Research: 650

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