Rewards card programs have taken the lead - and are now the card of choice for consumers - as the card industry increasingly looks for ways to spur transaction growth, profit margins and customer loyalty in a slowing, mature, and highly competitive market. With more than 2.2 credit cards for every man, woman and child in the United States, getting into the consumer’s wallet has required more sophisticated and imaginative reward strategies geared toward personalization and differentiation, using novel points redemption programs and soft benefits. Rewards programs also increasingly capture lucrative interchange fees, as they go both downstream to the everyday consumer and upstream to the affluent consumer to drive spend and increase customer retention.

Relying heavily on detailed interviews with industry sources, The U.S. Market for Rewards Cards, a new report from Packaged Facts, contains a wealth of tables, charts, information, and concise and pointed analysis that provides well-founded insight into virtually all aspects of reward card industry. The report closely assesses what the industry players are up to: it provides a comprehensive analysis of each of the top 10 card issuers and their reward products, tracks the major developments faced by the rewards card market, and analyzes the umbrella strategies employed by Visa and MasterCard.

It also provides in-depth “focus points” on important industry drivers and trends, such as the nexus joining profitability, loyalty, and consumer spending patterns; the ramifications of the AMEX-MBNA partnership; debit rewards programs; and the retail landscape.

In doing so, the report assesses economic factors as consumer credit and debt trends and the effects of rising interest rates on card growth; consumer usage factors, such as customer retention and growth trends, rewards and benefits trends; and the shifting landscape of reward types, such as cash, miles, points, and other redemption choices.

The report also estimates the total value of rewards cards in circulation and projects the future of rewards card industry growth.

Report Methodology
The information in The U.S. Market for Rewards Cards is based on both primary and secondary research. Primary research involved on-site examination of the credit industry milieu, interviews with marketing, public relations and industry analysts within the credit industry and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Rewards Cards makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Rewards Cards offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the rewards cards business, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for rewards cards, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of market data, and a detailed discussion of the rewards card consumer

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