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Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the biggest compound annual growth rates.

The United States is confronted with major issues that are shaping retirement planning and retirement products. A look at the big picture starts with a fundamental question: What is retirement? It then introduces economic, social and political issues that shape the national conversation about retirement and the individual's role in planning for his or her own retirement.

The Retirement Products Market for Baby Boomers and Generation X in the U.S. is a comprehensive treatment of the market's growth (including two forecasts), market drivers for these products, including trends in retirement attitudes, the economic outlook, solvency outlooks for Social Security, Medicare and Medicaid, changing lifestyles of the two generations and how to determine appropriate investment goals in retirement planning.

Demographic and psychographic characteristics, as well as patterns in household computer/media usage, of these generational markets are presented, supported by in-depth survey data from Simmons Market Research Bureau. Products for the retirement instruments market, including personal, self-employment and corporate products are explained, along with in-depth ownership data, relevant legislative and regulatory developments and specific innovative products. Distribution channels, as well as trends in marketing and advertising campaigns, are portrayed, illustrated with in-depth treatments of seven significant marketing programs.

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