The U.S. Market for Refrigerated Processed Meats - Volumes I & II

Apr 1, 2002
540 Pages - Pub ID: LA755985
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Volume I of this two-volume Packaged Facts study covers the U.S. market for refrigerated, branded, processed meat products (including private labels, or "store brands"), which experienced retail sales of approximately $14 billion in 2001. This market includes beef, pork, and poultry products. The report analyzes the market according to four categories:
  • lunchmeats and lunch kits
  • frankfurters and dinner sausage
  • breakfast meats
  • convenience meats

For the overall market, Packaged Facts presents: sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, factors contributing to market growth, competitive profiles of the leading marketers (including, among others, Kraft Foods, Sara Lee Corp., ConAgra Foods, Smithfield Foods, and Hormel Foods), analysis of the competitive landscape, a review of new product and marketing trends, reviews of advertising expenditures and discussions of retail dynamics.

Volume II of this two-volume study by Packaged Facts study covers the three largest categories of the $14-billion U.S. refrigerated processed meats market:

  • lunchmeats and lunch kits
  • frankfurters and dinner sausage
  • breakfast meats

For each category, Packaged Facts presents sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. For each category, the report also examines factors to market growth, analyzes the competitive situation, reviews new product and marketing trends, and discusses retail dynamics.

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