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Volume I of this two-volume Packaged Facts study covers the U.S. market for refrigerated, branded, processed meat products (including private labels, or "store brands"), which experienced retail sales of approximately $14 billion in 2001. This market includes beef, pork, and poultry products. The report analyzes the market according to four categories:

• lunchmeats and lunch kits
• frankfurters and dinner sausage
• breakfast meats
• convenience meats

For the overall market, Packaged Facts presents: sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, factors contributing to market growth, competitive profiles of the leading marketers (including, among others, Kraft Foods, Sara Lee Corp., ConAgra Foods, Smithfield Foods, and Hormel Foods), analysis of the competitive landscape, a review of new product and marketing trends, reviews of advertising expenditures and discussions of retail dynamics.

Volume II of this two-volume study by Packaged Facts study covers the three largest categories of the $14-billion U.S. refrigerated processed meats market:

• lunchmeats and lunch kits
• frankfurters and dinner sausage
• breakfast meats

For each category, Packaged Facts presents sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. For each category, the report also examines factors to market growth, analyzes the competitive situation, reviews new product and marketing trends, and discusses retail dynamics.

Additional Information

Scope And Methodology

Market Parameters

This Packaged Facts report examines refrigerated, case-ready meat products sold at retail, primarily through supermarkets and supercenters. Most of these products are branded, and private-label products are included in the sales figures provided in this report. The analysis covers three established categories and one emerging category of case-ready meats:

• Lunchmeats and Lunch Kits: This category consists of two segments, both pre-cooked: 1) lunchmeats and 2) lunch kits. The lunchmeats segment consists of two subsegments: 1) sliced lunchmeat and 2) unsliced lunchmeat. The category does not include unsliced meats that are not positioned explicitly as lunchmeat (whole hams, turkey breasts, and roast beefs, for example) and delicatessen or in-store foodservice meats. This report excludes non-refrigerated products such as tuna lunch kits.
• Frankfurters and Dinner Sausage: This category consists of two segments, and includes raw and pre-cooked products: 1) frankfurters and 2) dinner sausage. This report excludes non-refrigerated products such as frozen corn dogs or canned Vienna sausage.
• Breakfast Meats: This category consists of two segments, and includes raw and pre-cooked products: 1) bacon and 2) breakfast sausage/ham. This report excludes non-refrigerated products such as frozen sausage biscuits or shelf-stable bacon bits.
• Convenience Meats: This category consists of two segments: ready-to-cook and pre-cooked. Convenience meats, whether or not pre-cooked, are further-processed. (Processing refers to any procedures beyond butchering, washing in water, trimming, and packaging.) This report excludes non-refrigerated products such as frozen cooked chicken strips.

This Packaged Facts report consists of two volumes: 1) The U.S. Market for Refrigerated Case-Ready Meats—Volume I: Market Overview, which examines the market as a whole; and 2) The U.S. Market for Refrigerated Case-Ready Meats— Volume II: Category Focus, which examines separately and in depth the three established categories.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature such as annual reports, 10Ks, press releases, and marketing literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2000 consumer survey, based on 33,502 respondents.

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