The U.S. Market for Refrigerated Processed Meats - Volume I: Market Overview

Apr 1, 2002
238 Pages - Pub ID: LA747857
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Volume 1 of this two-volume Packaged Facts study covers the U.S. market for refrigerated, branded, processed meats (including private labels), which experienced sales of approximately $14 billion in 2001. This market includes beef, pork, and poultry products. The report analyzes the market according to four categories:
  • lunchmeats and lunch kits
  • frankfurters and dinner sausage
  • breakfast meats
  • convenience meats

For the overall market, Packaged Facts presents: sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, factors contributing to market growth, competitive profiles of the leading marketers of branded refrigerated meats (including, among others, Kraft Foods, Sara Lee Corp., ConAgra Foods, Smithfield Foods, and Hormel Foods), analysis of the competitive landscape, a review of new product and marketing trends, reviews of advertising expenditures and discussions of retail dynamics.

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