Purchase both volumes of this 2-volume study for $4000 Call 1-800-298-5699
Volume II of this two-volume study by Packaged Facts study covers the three largest categories of the $14-billion U.S. refrigerated processed meats market. Those categories are:

• lunchmeats and lunch kits
• frankfurters and dinner sausage
• breakfast meats

For each category, Packaged Facts presents sales data and forecasts for the years 1997 through 2006, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. For each category, the report also examines factors to market growth, analyzes the competitive situation, reviews new product and marketing trends, and discusses retail dynamics.

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