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The private label offering of the vast majority of American grocery retailers has traditionally been small, particularly compared with their counterparts in other Western economies such as the UK and France. Shoppers have traditionally considered "store brands" to be lower quality - albeit lower priced - alternatives to the major brands they’ve known and purchased over time.

But this picture is changing, and consumers are showing a much greater willingness to buy private label, and at the same time a new kind of offering has appeared in a significant number of food and beverage categories: the premium quality private label product. By offering higher quality products, but with the same value pricing, private label marketers have had great success luring consumers away from the national brands, and toward the private label goods they would once have snubbed. The result is a win-win situation for retailers: increasing prices drives sales in products for which advertising expenditure is either zero or very small, and which offer a considerably higher margin.

The U.S. Market for Private Label Foods and Beverages, a new report from Packaged Facts, examines the market factors driving the growth in private label to $118 billion in 2002. The report analyzes shifting demographic and economic factors that are creating a more hospitable environment for private label marketers - and creating new challenges for "name brand" marketers that are witnessing their foothold in the market slip.

Report Methodology
The information in The U.S. Market for Private Label Food and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the private label food and beverage market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the private label food and beverage market, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of private label products. It provides up-to-date competitive profiles of manufacturers and distributors of marketers of store brand products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the private label food and beverage industry.

What You’ll Get in this Report
The U.S. Market for Private Label Foods and Beverages is a brand-new report that offers a unique perspective on the burgeoning market for private label foods and beverages. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Private Label Foods and Beverages offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream private label marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Distribution Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the private label food and beverage market, competes against store brands, or is considering making the leap into the business, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for private label products, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for private label products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for private label products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the private label arenas.
• Advertising agencies working with clients in private label food and beverage industries to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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