The U.S. Market For Private-Label Credit Cards

Nov 1, 1998
156 Pages - Pub ID: LA440
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This Packaged Facts report on the U.S. market for private-label credit cards provides detailed, up-to-date coverage of this continuously evolving market. Coverage includes: descriptions of the two leading categories of private-label cards: retail and oil companies; historical and current-year data on private-label receivables; analysis of trends in interest rates, marketing, and promotions; profiles of leading private-label card issuers; analysis of Simmons data regarding consumer usage; and much more.

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