This all-new Packaged Facts report analyzes sales and growth potential for the $1 billion plus U.S. market for personal and household wipes, focusing on the increasing diversity of the products marketed and offering historical sales data and projections through 2006. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising expenditures, and retail dynamics. Also included are consumer demographic profiles based on Simmons Market Research Bureau data, as well as competitive profiles of major players such as Georgia-Pacific, Johnson & Johnson, Kimberly-Clark, Playtex Products, and market leader Procter & Gamble.

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