The Market for Prepared Frozen Foods

Sep 1, 1999
222 Pages - Pub ID: LA544
Attention: There is an updated edition available for this report.
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This report analyzes the dynamic $10-billion U.S. market for prepared frozen foods. Covered are seven key product categories: dinners and entrees, pizza, baked goods, breakfast foods, handheld entrees, appetizers and snacks, and side dishes and value-added vegetables. The report examines market composition, marketer and brand share, distribution and retail trends, consumer demographics, and the factors affecting market growth, providing sales projections through 2003. An analysis of the competitive situation features profiles of leading players, including ConAgra, Kraft Foods, Nestle , Sara Lee, and Vlasic Foods. From Packaged Facts. Individual sections are available.

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