Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

Jul 1, 2010
208 Pages - Pub ID: LA2694891
Abstract Table of Contents Search Inside Report Related Reports
Special offer: buy your choice of any two Packaged Facts foodservice reports for $6,000
Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:

According to Packaged Facts’ proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month. Moreover, in terms of total usage occasions, grocery-related prepared foods use leads both family and casual restaurant segments and trails only fast food/QSR.

While convenience stores have also relied heavily on prepared foods and foodservice sales for sales and higher margins, increasing competition extends to supercenters, warehouse clubs, convenience stores and drug stores. At a time when food value is so closely associated with low cost and convenience—and when consumers increasingly perceive private label food retail brands as competitive with name brands on cost and quality—prepared and ready-to-eat foods programs that deliver on quality, taste and convenience can not only compete with foodservice fare, but can also help food retailers adapt to modern consumer lifestyles.

Packaged Facts’ new report, Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers.

And by assessing the relationship between fast food, family, and casual restaurant attitudes and behavior with that of grocery store and convenience store prepared foods attitudes and behavior, this report also offers unique competitive analysis to help players align and differentiate their product offerings.

The report also include in-depth store audits of prepared foods programs at leading supermarket, supercenter and warehouse/club store players, providing on-the-ground analysis of store formats, food prices, food types and menu items, placing access to competitive platforms at participants’ fingertips.

The report also includes segmented sales of supermarket deli prepared foods, as well as a host of macroeconomic metrics tailored to maximize understanding of how prepared foods fits into the bigger picture.

Data related to consumer demographics, attitudes and behaviors is derived from two sources:

Packaged Facts’ proprietary consumer survey, an internet-based survey comprised of random sample of 1,881 consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). The survey was fielded in February 2010.

The Experian Simmons National Consumer Survey, a booklet-based survey of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). We analyze results from its Fall 2007, Fall 2008, and Fall 2009 surveys.

Report data is also derived from thorough analysis of a host of sources, including the following:

  • Proprietary company interviews
  • The U.S. Census Bureau
  • The Bureau of Labor Statistics Consumer Expenditure Survey
  • The U.S. Department of Agriculture
  • The U.S. Securities and Exchange Commission
  • The Bureau of Labor Statistics Retail Trade Survey
  • Company earnings calls
  • Company presentations
  • Trade associations and trade magazines
  • Academic journals
  • Industry conferences
  • Restaurant menus
Our sales analysis features data provided courtesy of the Perishables Group and relies in part on data provided by the International Deli-Dairy-Bakery Association (IDDBA), in addition to proprietary analysis and data from other industry sources.

Read an excerpt from this report below.

Related Reports:

Millennial Parents in the U.S.
Nov 11, 2015 - LA5734004 - $3,500.00

Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition
Nov 6, 2015 - LA5730794 - $3,995.00

Food Industry Conference Presentation Slides: Consumer Perspectives on Fats and Oils
Oct 15, 2015 - LA5712597 - $500.00

Egg Market Trends and Opportunities in the U.S.
Sep 30, 2015 - LA5656446 - $2,000.00

American Consumers in 2020
Aug 31, 2015 - LA5678282 - $3,850.00

Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition
Jul 30, 2015 - LA5472800 - $3,500.00

Sandwiches: Culinary Trend Tracking Series
Jul 29, 2015 - LA5442115 - $3,300.00

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media
Jun 30, 2015 - LA5605111 - $2,995.00

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media
Jun 29, 2015 - LA5602855 - $2,995.00

Sandwiches: Market Trends and Opportunities
Jun 17, 2015 - LA5586741 - $3,000.00

Int'l: +1.240.747.3095
Contact a research specialist >

Live Chat Software
Most Popular Research
Natural and Organic Foods and Beverages in the U.S., 4th Edition
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
The Kids Food and Beverage Market in the U.S., 7th Edition
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
Trader Joe's and the Natural Food Channel
Gluten-Free Foods in the U.S., 5th Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2015 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
11/26/2015 - 42
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST