Special offer: buy your choice of any two Packaged Facts foodservice reports for $6,000
Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:
According to Packaged Facts’ proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month. Moreover, in terms of total usage occasions, grocery-related prepared foods use leads both family and casual restaurant segments and trails only fast food/QSR.
While convenience stores have also relied heavily on prepared foods and foodservice sales for sales and higher margins, increasing competition extends to supercenters, warehouse clubs, convenience stores and drug stores. At a time when food value is so closely associated with low cost and convenience—and when consumers increasingly perceive private label food retail brands as competitive with name brands on cost and quality—prepared and ready-to-eat foods programs that deliver on quality, taste and convenience can not only compete with foodservice fare, but can also help food retailers adapt to modern consumer lifestyles.
Packaged Facts’ new report, Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers.
And by assessing the relationship between fast food, family, and casual restaurant attitudes and behavior with that of grocery store and convenience store prepared foods attitudes and behavior, this report also offers unique competitive analysis to help players align and differentiate their product offerings.
The report also include in-depth store audits of prepared foods programs at leading supermarket, supercenter and warehouse/club store players, providing on-the-ground analysis of store formats, food prices, food types and menu items, placing access to competitive platforms at participants’ fingertips.
The report also includes segmented sales of supermarket deli prepared foods, as well as a host of macroeconomic metrics tailored to maximize understanding of how prepared foods fits into the bigger picture.
Data related to consumer demographics, attitudes and behaviors is derived from two sources:
Packaged Facts’ proprietary consumer survey, an internet-based survey comprised of random sample of 1,881 consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). The survey was fielded in February 2010.
The Experian Simmons National Consumer Survey, a booklet-based survey of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). We analyze results from its Fall 2007, Fall 2008, and Fall 2009 surveys.
Report data is also derived from thorough analysis of a host of sources, including the following:
Read an excerpt from this report below.
Related Reports:Shopping for Local Foods in the U.S.
Jan 13, 2015 - LA5192148 - $2,500.00
Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition
Jan 8, 2015 - LA4875607 - $3,995.00
Street and Grill Foods: Culinary Trend Mapping Report
Nov 26, 2014 - LA5392987 - $3,300.00
What America Eats: Paradigms Shaping Food Choices
Nov 21, 2014 - LA5380649 - $3,995.00
Honey Trends: U.S. Retail Market Trade Brief
Nov 12, 2014 - LA5378799 - $495.00
Maple Syrup Trends: U.S. Retail Market Trade Brief
Nov 12, 2014 - LA5378800 - $495.00
Future of Foodservice: Food and Beverage Menu Trends & Opportunities
Oct 28, 2014 - LA5362638 - $3,995.00
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Oct 3, 2014 - LA5239123 - $2,500.00
Natural and Organic Foods and Beverages in Canada
Sep 26, 2014 - LA5199400 - $3,000.00
Pet Food in the U.S., 11th Edition
Sep 17, 2014 - LA5192757 - $4,500.00
Questions?Contact a research specialist >
Most Popular ResearchNon-GMO Foods: U.S. Market Perspective Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing The Kids Food and Beverage Market in the U.S., 7th Edition Natural and Organic Foods and Beverages in the U.S., 4th Edition Trader Joe's and the Natural Food Channel Fresh Takes on Fruit: Culinary Trend Mapping Report