MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Prepaid and Gift Card Market
Published: January 2006

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The following is the abstract from the full report:
In our new report, The U.S. Prepaid and Gift Card Market, Packaged Facts assesses the growth and diversification of the consumer gift card market, which the report estimates at $35.3 billion in 2005. Gift cards have moved to the forefront of the consumer purchasing experience: approximately two thirds of consumers bought gift cards in 2004, and they comprise consumers’ top holiday purchase.

To shed light on market dynamics, our report closely analyzes consumer gift card demographics, such as age, gender, and income—and detail where the multi-faceted consumer is both purchasing and using gift cards. To thoroughly analyze gift card consumer behavior patterns, the report relies on more than 20 demographic tables.

The report also assesses emerging trends and market drivers, such as gift card kiosks, multi-channel distribution, changes at the point of sale, and redemption patterns—and, from a competitive standpoint, closed loop store cards and open looped back cards. The report also thoroughly assesses the current legal and regulatory situation, with information on every state in the U.S. In addition, the report discusses important trends outside the consumer landscape, such as corporate and customer gift incentive programs.

Additionally, the report examines the recent proliferation of the gift card market as well as current gift card trends in the retail, restaurant, experiential, gasoline and online spaces. In doing so, we provide market size and growth estimates, and report on the ways businesses use gift cards, and how they market them to consumers - which, in turn, leads to a thorough assessment of gift card consumer behavior patterns.

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