In our new report, The U.S. Prepaid and Gift Card Market, Packaged Facts assesses the growth and diversification of the consumer gift card market, which the report estimates at $35.3 billion in 2005. Gift cards have moved to the forefront of the consumer purchasing experience: approximately two thirds of consumers bought gift cards in 2004, and they comprise consumers’ top holiday purchase.

To shed light on market dynamics, our report closely analyzes consumer gift card demographics, such as age, gender, and income—and detail where the multi-faceted consumer is both purchasing and using gift cards. To thoroughly analyze gift card consumer behavior patterns, the report relies on more than 20 demographic tables.

The report also assesses emerging trends and market drivers, such as gift card kiosks, multi-channel distribution, changes at the point of sale, and redemption patterns—and, from a competitive standpoint, closed loop store cards and open looped back cards. The report also thoroughly assesses the current legal and regulatory situation, with information on every state in the U.S. In addition, the report discusses important trends outside the consumer landscape, such as corporate and customer gift incentive programs.

Additionally, the report examines the recent proliferation of the gift card market as well as current gift card trends in the retail, restaurant, experiential, gasoline and online spaces. In doing so, we provide market size and growth estimates, and report on the ways businesses use gift cards, and how they market them to consumers - which, in turn, leads to a thorough assessment of gift card consumer behavior patterns.

Report Methodology
The information in The U.S. Prepaid and Gift Card Market is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the banking, retail and credit card markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature.

What You’ll Get in this Report
The U.S. Prepaid and Gift Card Market makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Prepaid and Gift Card Market offers.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already doing business in the gift or prepaid card market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gift cards, as well as projected markets and trends through 2010.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for prepaid and gift cards.
• Research and development professionals stay on top of competitor initiatives and explore demand for prepaid and gift cards.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to use their services.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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