Now 50% off the original sale price of $2,750.
Pork continues its ascent from commodity to value-added status, and marketers are increasingly building brand equity through heavy-duty advertising and product promotion. This trend spans the 5 categories covered in Packaged Facts' all-new study: fresh cuts, sausage, cold cuts, ham, and bacon. Find out what industry kingpins like ConAgra, Sara Lee, Oscar Mayer, and Smithfield are doing to increase their market share, including recent acquisitions that have recast the first tier of marketers. Complete with InfoScan brand shares from IRI and national advertising expenditures from LNA, this study covers the pork market from head to tail, providing sales estimates from 1991-1995 and market projections through the year 2000, as well as assessing retail-level activity and consumer usage patterns.

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