Now 50% off the original sale price of $2,750.
Pizza continues to be hot among Americans of all ages, and this first-ever Packaged Facts study deals with all aspects of this $22 billion retail market. The marketing pie is divided into ready-to-eat, frozen, refrigerated, and shelf-stable; each category is examined in detail, with commentary on the major players, national and regional. Provides an in-depth look at the competitive development in the packaged pizza segments, based on IRI's InfoScan data. Get all the major trends and more, including a recent sales history, new product introductions, and advertising and promotional activity. Find out who the consumers of each type of product are quantified and demographically profiled, with Simmons Market Research Bureau data.

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