With health and wellness a top criterion driving consumer food choices, this first-edition Packaged Facts report offers a unique perspective on a hot topic, examining pharmaceutical-benefit foods (i.e., “phoods”) and beverages including traditional (e.g., regular oatmeal, whole-grain breads), fortified (e.g., orange juice with calcium), and “designer” (e.g., protein bars, smart spreads) products. The combination of more permissible FDA-approved health claims on food packages, media attention to the link between diet and health, and new product/ingredient/technological development is spurring rapid growth in this market, which encompasses products fortified with glucosamine and/or calcium to promote joint and bone health, those containing omega-3 fatty acids and/or plant sterol/stanol esters for heart health and other benefits, soy protein-enhanced foods, and “vitamin waters” and other functional beverages—among many others. Also covered are products enhanced with cutting-edge ingredients and nutrients, such as lutein for eye health, glucosamine for joint health, or probiotics/prebiotics to strengthen the immune system; as well as certain “inherently healthy” products, such as whole-grain/functional cereals and wellness teas. The New U.S. "Phood" Market--Functional, Fortified, and Inherently Healthy Foods and Beverages, examines the factors affecting the growth of this market, including consumer trends, ingredient trends, the competitive environment, marketing and advertising trends, new product introductions, and a regulatory environment that is fostering wider use and awareness of pharmaceutical-benefit foods. It also profiles key products including Benecol and Take Control spreads, Kellogg’s Smart Start and Kashi Heart cereals, Stonyfield Farm yogurts, Groupe Danone’s DanActive prebiotic drink, Tropicana Essentials orange juice, Celestial Seasonings Wellness Teas, and others. In conclusion, it identifies cutting-edge trends, opportunities, and ideas market participants can use to their advantage in the future.
Report Methodology The report looks at every segment of the functional and fortified food/beverage market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of pharmaceutical foods and beverages. It provides up-to-date competitive profiles of marketers of functional and fortified products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs. Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report This report will help:
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