MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S.Market for Pet Care Products and Pet Supplies Market
Published: June 2003

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The following is the abstract from the full report:
Find out why Packaged Facts is calling pets and their owners "the new demographic." Among market research publishers, Packaged Facts has been tracking this market longer than anyone else—for nearly two decades—and our 2003 edition explores two key hypotheses: that the much-touted "humanization of pets" trend underlies related competitive trends that will reshape this market during the next five years, and that inadequate marketing has resulted in annual sales returns well below the level this market should deliver.

The U.S.Market for Pet Care Products and Pet Supplies Market makes predictions and recommendations and pinpoints directions for current and prospective marketers. Established players take heed: human product marketers are eying this field, with Hasbro, for example, having already introduced Tonka-branded toys for dogs. The line between human HBC and pet care products will increasingly blur, with such companies as Gerber and Johnson & Johnson reaching out to pet owners in unex-pected ways. Solid market growth will come from a new wave of better promoted and better merchandised healthcare products, with natural and convenience benefits helping to drive growth. Whereas the markets for most human HBC products and nutritional supplements may have already peaked, the pet care business promises not-to-be-missed opportunities for companies able to change with the times.

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