Special Offer. Now 50% off the original price of $2799.
This fully updated report from Packaged Facts analyzes the $5 billion market for non-food pet supplies, covering products for all pet types. The report offers a detailed dis-cussion of market size and composition, distribution and retail trends, and the role of the Internet, providing market projections through 2005. Quantitative analyses derived from sources such as IRI InfoScan sales-tracking data and Simmons Market Research Bureau consumer surveys.

Additional Information

Scope And Methodology

Market Parameters

This study covers the U.S. retail market for pet supplies and accessories, with a focus on pet cats and dogs, though products for other pet animals (fish, birds, small animals, reptiles, and amphibians) are also covered and included in the market quanti-fications. The report addresses the full retail and direct-sales spectrum, with an em-phasis on chain outlets such as pet superstores, mass merchandisers (discounters), and supermarkets.

Reflecting the relative standing of pet supply product segments by sales, and in keeping with the breakout used by Information Resources, Inc. in its InfoScan sales tracking data, Packaged Facts divides the pet supplies market into four main catego-ries. In order of dollar size, these are:

• Cat Litter, including deodorant products;
• Other Dog/Cat Supplies (excluding cat litter and rawhide chews, which comprise their own categories);
• Non-Cat/Dog Supplies, including products for fish, birds, small ani-mals, reptiles/amphibians, and specialty pets; and
• Rawhide Chews.

While the market includes certain edibles that straddle the line between food and toys or healthcare treatments—such as natural or nylon chews—pet food is ad-dressed by a separate Packaged Facts study. This report also does not cover horse or pony supplies, nor does it cover any services to pets, such as grooming and training or veterinary care. Sales of pet supplies to professionals and institutions such as veteri-narians and animal shelters are also excluded. Over-the-counter (OTC) drugs for animals are included in the market, but drugs and supplies available by prescription only are not.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI) InfoScan data and Supermarket Business consumer expenditure surveys. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of con-sumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Fall 2000 consumer survey, based on 31,576 respondents.

74% of people would go into debt for their pets.

Is it any wonder that designer leashes and special organic pest control products are in demand?

As today’s consumers have become more indulgent and demanding regarding product selection, they have come to expect the best -- especially for their adored pets. Recent trends, such as the increased demand for up-scale products, have caused the pet supply industry to experience dynamic growth, creating a complex and competitive $5 billion market that can be confusing to navigate.

The U.S. Pet Supplies Market, the latest industry research from Packaged Facts now available through MarketResearch.com, covers all of the dynamic elements which are effecting the market and offers detailed tracking and explanations of the varied trends the industry is experiencing. The report covers recent developments in the pet supply industry and focuses on innovations made in each of these product areas:

• Cat Products
• Dog Products
• Pest-Control Products
• Wormers and OTC Pet Medications
• Pet Carriers, Shelters, and Furniture
• Pet Fish Products
• Pet Bird Products
• Small Animal Products
• Reptiles and Amphibian Products
• Cat Litter/Deodorant
• Rawhide Chews

The U.S. Pet Supplies Market provides the necessary insight into the current and projected market to help executives formulate on-target business plans, execute the right marketing strategies, and budget resources properly.

For example, read how:

• Pet supply departments are receiving greater attention as an increased variety of products are offered.
• The Internet pet supply market must learn to capture the telecommuter audience. Products with natural ingredients are commanding increased market share.
• The most recent distribution and retail trends are changing due to the Internet’s influence.

Representing over 600 hours of research, analysis and execution, The U.S. Pet Supplies Market provides profiles of many of the industry leaders, as well as in-depth coverage of market information such as:

• The regulatory environment
• New product development
• Consumer and demographic data
• Advertising and promotion trends
• Market share

MarketResearch.com gives you the tools you need to identify strategic opportunities for your company and stay ahead of the competition. With this substantial insight into your current and projected market, you have the necessary information to formulate on-target business plans, execute the right creative for advertising, and budget resources properly.

At MarketResearch.com, we provide critical information to key industry decision-makers. Visit our site at www.MarketResearch.com today to purchase any report as a complete study, or buy discrete segments using the options below:

• MarketLooks –graphic-rich summaries of full-length market research reports available at an affordable price. Each snap-shot contains vital information about market share, growth and size, in an easy-to-read format. This thorough market overview is full of tables, graphs and charts illustrating the key findings of each report segment.
• Buy By the Slice –a cost-effective option that enables you to select and purchase exactly what you value most.

Issues Addressed:

• New product development
• Mergers and acquisitions
• Regulatory environment
• Consumer attitudes
• Demographic data
• Market share
• Advertising and promotion trends
• Advertising expenditures
• Sales by distribution channel

Categories Covered:

• Cat Products
• Dog Products
• Pest-Control Products
• Wormers and OTC Pet Medications
• Pet Carriers, Shelters, and Furniture
• Pet Fish Products
• Pet Bird Products
• Small Animal Products
• Reptiles and Amphibian Products
• Mass-Market Sales-Tracking Categories

Companies Profiled/Discussed:

• Carter-Wallace
• Central Garden & Pet
• Clorox
• Doskocil
• Farnam Companies
• First Brands
• Hartz
• Ralston Purina
• Warner-Lambert/Tetra (Pfizer)

Tables and Graphs:

• U.S. Market by Category
• Product Breakouts by Category
• U.S. Sales by Category
• Projected U.S. Sales by Category
• Product Introduction by Category
• Share of Market by Category, Outlet
• Select Marketers by Brand Line & Product

Related Reports:

Pet Product Retail Channel and Consumer Shopping Trends in the U.S.
Feb 1, 2012 - LA6084729 - $3,500.00

U.S. Pet Market Outlook 2011-2012
Apr 1, 2011 - LA6044254 - $3,300.00

U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending
Mar 1, 2010 - LA2553713 - $2,655.00

Pet Supplies and Pet Care Products: Global Market Overview 2010
Feb 1, 2010 - LA2554638 - $1,075.00

Pet Supplies and Pet Care Products: The U.S. Market and a Global Perspective
Feb 1, 2010 - LA2555064 - $4,365.00

Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation
Feb 1, 2010 - LA1873710 - $3,595.00

Premium Pet Demographics and Product Purchasing Preferences
Aug 1, 2007 - LA1219010 - $2,500.00

Pet Travel and Convenience Products
May 1, 2007 - LA1480613 - $1,995.00

MarketLooks: All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets
Feb 1, 2007 - ML2091163 - $399.00

All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets
Feb 1, 2007 - LA1219009 - $2,750.00