Now 50% off the original sale price of $2,750.
Until recently thought of as mature, the $4 billion market for pet supplies has been reborn in the 1990s as a dynamic, fast-growing, and highly competitive industry. This study guides readers through a changing landscape, with in-depth analysis of trends affecting sales of cat litter, rawhide dog chews and other toys, pet shelters and carriers, pest control, and many other products. Includes tables detailing unit and dollar volume and brand shares at mass market. Covers competitive strategies of leading manufacturers such as Carter-Wallace, Doskocil, Hartz, Ralston Purina, and many others.

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