Now 25% off the original sale price of $2,750.
This up-to-date study covers the $4.3 billion market for pet supplies and accessories for owners of cats, dogs, fish, birds, small mammals, reptiles, or amphibians. Providing sales figures and forecasts for 1994-2003, the report discusses marketing strategies, new product introductions, and advertising and retailing trends within this highly diversified and competitive market. The competitive analysis includes profiles of major players such as Hartz, Ralston Purina, and Clorox. Data on household demographics and pet supply purchasing are presented in full.

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