MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Pet Supplies and Pet Care Products, 6th Edition
Published: August 2005

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
The evolving demands of aging boomers and other key pet-owning demographics are transforming this dynamic market into an even hotter one, while the ongoing rapid expansion of PETsMART and PETCO continue to make a wider range of products available to a wider range of consumers. At the same time, market players continue to get bigger and stronger, as seen in the June 2004 purchase of Hartz by Sumitomo and in the steady stream of acquisitions by Central Garden & Pet and Spectrum Group (United Industries). Bringing to bear more than 20 years of experience in profiling this market and drawing on Packaged Facts’ broad cross-category expertise, The U.S. Market for Pet Care Supplies and Products, 6th Edition, pinpoints strategic directions for current and prospective marketers, with a particular focus on tapping into and further developing specific consumer segments via extensive demographic profiling.

Covering products for all type of companion animals—especially “new-generation” value-added entries—this fully updated report examines non-food pet supplies including chews, litter, toys, carriers, collars/leashes, grooming products, supplements and just about every other kind of product imaginable, honing in on hot product trends such as “professional-style” products (vet-approved, oral care, breeder-developed, etc.), health/natural products, clean-up/odor-control products, training products, travel products, gift/holiday/luxury products, and “high-tech” products such as automatic litter boxes and feeders. The report also surveys market-transforming competitive trends such as cross-over human marketers, store branding, channel-specific marketing, retailing in non-traditional outlets, and licensing.

A unique and valuable addition to this report are in-depth profiles of dog and cat owners and purchasers—covering attitudes as well as product usage rates and demographics—honing in on pet-owning segments including baby boomers, affluents, women, singles, couples, households with children, minorities, and multiple pet owners. Pet owners are also profiled by marketing region (Northeast, East Central, West Central, Southeast, Southwest, and Pacific); shopping channel (pet stores, discount stores, supermarkets, and online); and product type (cat litter, flea/tick controls, heartworm medications, and supplements).

Related Reports:

Premium Pet Demographics and Product Purchasing Preferences
Aug 1, 2007 - LA1219010 - $2,500.00

Pet Travel and Convenience Products
May 1, 2007 - LA1480613 - $1,995.00

All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets
Feb 1, 2007 - LA1219009 - $2,750.00

Brand Building in the U.S. Pet Products Market
Dec 1, 2006 - LA1219008 - $2,250.00

Market Trends: Pet Products in Nontraditional Outlets
Feb 1, 2006 - LA1087709 - $1,995.00

Market Trends: Pet Grooming and Spa Products
Sep 1, 2005 - LA1087708 - $1,995.00

Market Trends: Pet Clean Up and Odor Control Products
Aug 1, 2005 - LA1087707 - $1,995.00

The U.S. Market for Pet Supplies and Pet Care Products, 6th Edition
Aug 1, 2005 - LA1070464 - $3,000.00

Market Trends: Natural, Organic and "Eco-Friendly" Pet Products
Feb 1, 2005 - LA1006027 - $1,995.00

The Marketlooks: U. S. Market for Pet Supplies and Pet Care Products
Jul 1, 2003 - ML904451 - $399.00