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Currently valued at over $10 billion, the U.S. market for pet food continues to grow, fueled by sales of value-added products for a dog and cat population that has increased to record highs. Yet pet food growth may have reached a plateau, now limited by recessionary economic trends. In consequence, the fundamental framework of the market is being transformed as consolidation occurs among major marketers, retailers, and even the trade press.
This Packaged Facts’ study of the 2002 Pet Food Market closely examines the momentous implications of this consolidation—from the monopolistic dominance recently granted Nestle/Ralston Purina to the blurring of mass/specialty retail categories brought on by Procter & Gamble’s acquisition of Iams. Other pet food macrotrends are discussed in depth as well, including the rising popularity of dogs, a new emphasis on dry food, and a budding product trend toward fuctional/nutraceutical pet foods and treats. This study also features a comprehensive analysis of pet food sales, marketer and brand shares, regulations, advertising expenditures and positioning, and consumer profiles.
The information and analysis presented in this study on the U.S. pet food market is based on a synthesis of primary, secondary, and proprietary sources. Sales figures are derived by adding together sales-tracking data provided by Information Resources, Inc. (IRI), which monitors the mass-retail sector, with trade estimates of pet food sales through the specialty sector. The resulting overall estimates are then compared and correlated with Packaged Facts’ own historical research on trends in pet food sales, which goes back to the early 1980s. Marketer and brand shares are based on figures supplied by IRI. Data on consumer purchasing patterns come from Simmons Market Research Bureau. All other information is derived from articles appearing in the trade press, studies conducted by pet-related trade associations, interviews with industry insiders, data collected from proprietary sources, and on-site inspections of the various relevant retail channels.
Scope of Study
This study examines the U.S. retail market for pet food, with an exclusive focus maintained on dog food and cat food. Other types of pet food—for birds, reptiles, fish, and small mammals (hamsters, ferrets, rodents)—are excluded from consideration.
‘Functional Foods’ Becoming the Fad in Pet Food Sales
New York, June 19/PRNewswire - Innovation is booming in the pet food industry and new healthy and nutraceutical food options are taking over retail shelves, according to a new Packaged Facts Report, The U.S. Market for Pet Food. The report, available at MarketResearch.com, outlines growth trends and specific changes within the market that will change the industry in coming years, including the recent acquisition of the Heinz pet food division by Del Monte.
With the population of pets in the United States at an all-time high, and the market expected to reach sales exceeding $12 billion by 2006, the pet food industry is in a position to profit dramatically, the report notes. Pet food owners are continuing the trend away from semi-moist food, establishing dry food as the form preferred by the vast majority of pet owners. But it’s the area of “functional foods” for pets - those that combine enhanced health benefits with nutrition - that shows the most promise.
“People have been purchasing functional foods products for themselves for years,” said Don Montuori, Acquisitions Editor for Packaged Facts. “We’re not at all surprised to see consumers flocking to the new pet food products that promise functional benefits such as oral care and improved skin and coat for their cats and dogs.”
The U.S. Market for Pet Food provides detailed information about consumer demographics, as well as distribution and marketing trends, sales figures, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
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