This study analyzes the dynamic $10.4 billion U.S. market for pet foods. The report examines trends affecting this growing market, including the rise in the pet population, the popularity of premium and superpremium brands, increasing sales through mass merchandisers and the vigorous export market. The report also analyzes the competitive situation and forecasts sales through 2004. The major segments in dry, canned, snack and semi-moist dog and cat food products are covered. Information is provided on products and new product trends, leading manufacturers, advertising and promotion, distribution and retail trends, consumer demographics and more.

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