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This study analyzes the dynamic $10.4 billion U.S. market for pet foods. The report examines trends affecting this growing market, including the rise in the pet population, the popularity of premium and superpremium brands, increasing sales through mass merchandisers and the vigorous export market. The report also analyzes the competitive situation and forecasts sales through 2004. The major segments in dry, canned, snack and semi-moist dog and cat food products are covered. Information is provided on products and new product trends, leading manufacturers, advertising and promotion, distribution and retail trends, consumer demographics and more.
Periodicals that were among the main sources of information on the topic of pet foods included Pet Food Industry, Pet Product News, Pet Business, Pet Age, Su-permarket Business, and Progressive Grocer. Articles were also consulted that were listed in the indexes of Business Periodicals, the Readers’ Guide, The New York Times, and The Wall Street Journal.
Interviews were conducted with representatives of the marketing or public re-lations departments of many of the major competitors in the industry. Web sites of a number of companies were also consulted. In addition, interviews were conducted with representatives of trade organizations such as the Pet Food Institute (Washing-ton, D.C.), the Pet Industry Distributors’ Association (Baltimore, Maryland), and the American Pet Products Manufacturers’ Association (Greenwich, Connecticut).
Data for some of the tables were provided by the Simmons Market Research Bureau (New York, New York), the U.S. Commerce Department, and Information Resources, Inc. (Chicago, Illinois).
Hours of Research: 800
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