Abstract: Stress is the #1 health concern for Americans, and women especially say that stress has an impact on their lives. As consumers look for ways to relax and rejuvenate, they are increasingly turning to personal therapy sensory devices for affordable stress relief within the comforts of home. This market covers electronic, non-prescription, personal use devices that stimulate the senses and offer therapeutic, as well as emotional benefits; for example, air quality, aromatherapy, heat therapy, light and color therapy, sound therapy and massage therapy devices (excluding vibrators intended for sexual use). Packaged Facts conservatively estimates that U.S. retail sales of personal therapy sensory devices topped $1 billion in 2006, a four percent gain over 2005.

More Americans are jumping into the driver’s seat when it comes to their health for a number of reasons: Aging Baby Boomers are trying to stay active, the cost of conventional health care is skyrocketing, acceptance of complementary and alternative medicines is growing and health-related information is increasingly accessible via the Internet. Personal therapy sensory devices dovetail with these needs by offering a relatively affordable and convenient remedy for the savvy consumer. As retailers introduce pricier quasi-medical products to meet growing consumer interest in self-administered treatment, along with more upscale products for consumers who want to bring the spa experience home, Packaged Facts expects the market for personal therapy sensory devices to grow to $1.2 billion by 2011.

Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices contains comprehensive data on the U.S. market for personal therapy sensory devices, including historical (2002-2006) and forecast (2007-2011) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles major marketers.

Report Methodology The information in Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices is based on primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail environment. Secondary research entailed gathering data from relevant business sources, including: trade publications and newsletters; government data; current articles in newspapers and trade and consumer magazines; information from industry and non-governmental associations such as the Association of Home Appliance Manufacturers; annual reports, 10Ks and other financial releases from public companies; and other related Packaged Facts reports.

What You’ll Get in This Report Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the personal therapy sensory device market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for personal therapy sensory devices, as well as projected markets and trends through 2011.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for personal therapy sensory devices.
• Research and development professionals stay on top of competitor initiatives and explore demand for personal therapy sensory devices.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy personal therapy sensory devices.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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