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MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need.

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This MarketLooks has been compiled from the following report:
"The U.S. Market for Fruit Products"

Other MarketLooks available from this report:
The U.S. Market For Fruit Juice Products

Abstract from full report:

This two-part study from Packaged Facts covers the U.S. market for fruit beverages and foods, which experienced sales of $12 billion in 2000. The report divides the market into three categories: fruit juice products, including refrigerated drinks, aseptic drinks, shelf-stable bottled drinks, shelf-stable canned drinks, shelf-stable concentrates, frozen concentrates and frozen fruit bars; packaged fruit, including canned/bottled fruit, dried fruit and frozen fruit; and fruit confectionery, including jams/jellies/preserves, fruit rolls/bars/snacks, fruit butters and pie fillings. Branded fresh-cut fruit is also covered on a trend basis.

Part one of the report covers the fruit juice products category, while part two covers the packaged fruit and fruit confectionery categories. For each category, Packaged Facts presents sales data on leading product segments, competitive profiles of leading marketers, marketer and brand shares based on Information Resources Inc.'s InfoScan sales-tracking data, and demographic profiles of consumers based on Simmons Market Research Bureau data for spring 2000. For the overall fruit products market, the report delivers sales data and forecasts for the years 1996 through 2005, examines factors to market growth, identifies leading marketers, analyzes the competitive situation, reviews new product and marketing trends and discusses the distribution and retail milieu.

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