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This all-new Packaged Facts report on the outdoor and casual furniture market, whose U.S. shipments alone currently exceed $2 billion, analyzes sales and growth potential for lawn and porch furniture made of metal, plastic, rattan/wicker, and wood, including seating products (chairs, love seats, settees, benches, stools, and ottomans), tables, cushions, and umbrellas. The report examines in detail the trends affecting market size and growth and offers sales projections through 2006. Coverage includes marketer and brand shares as well as marketing, distribution, and retail trends. New product introductions are increasingly important to this market, and the report focuses on the diversity of products marketed and highlights marketing and new product trends. The report also emphasizes major competitors in this industry, including Barlow Tyrie, Inc., Syroco, Inc., and Bemis Manufacturing Co., Inc., as well as specialty manufacturers such as Trivest, Inc. and O.W. Lee Co., Inc., and explores consumer usage rates, brand preferences, and demographics, based on Simmons Market Research Bureau data.

Additional Information

Scope And Methodology

Market Parameters

This Packaged Facts study examines the U.S. retail market for outdoor and casual furniture, also referred to as lawn and porch furniture. Items covered include seating products (chairs, love seats, settees, benches, stools, and ottomans), tables, cushions, and umbrellas. Non-umbrellas items that are constructed of metal, plastic, wicker/rattan and wood are included. Umbrellas of a variety of materials are included. Products not covered within the scope of this report include: hammocks, party tents, pool supplies, saunas, Barbeques / grills, other outdoor food/beverage equipment, outdoor lighting products and fireplaces, outdoor tableware, camping equipment, fountains and ponds, garden statuary, and other outdoor decor, and planters.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Figures provided on national consumer advertising expenditures are based on data (copyright 2000) from CMR, a Taylor Nelson Sofres company. The analysis of consumer demographics primarily derives from the Simmons Market Research Bureau (New York, NY) spring 2001 consumer survey, based on 25,030 respondents.

Press Release

In Spite of Deflated Economy, Sales of Outdoor Furniture Grow To $3 Billion

New York, April 1/PRNewswire - A multitude of factors have combined to create a steadily growing market for outdoor and casual furniture despite the nation’s recent economic woes. According to , a newly published Packaged Facts report available at MarketResearch.com, the compound annual growth rate for the outdoor and casual furniture market is estimated at over 8% for the period from 1997-2001. Contributing to this steady growth are increased housing start levels, nesting trends emerging in U.S. society, advancements made in the products themselves, and increased attention among retailers to the product category.

Housing start levels are an especially strong predictor of outdoor and casual furniture market performance as new homebuyers are more likely to set up an outdoor living area. With housing start levels strong since 1998, sales of casual furniture can be expected to mirror this growth. Not only are people continuing to buy homes, but they are also spending more time in their homes. With “nesting” and personal security high on many Americans’ agendas, investments in improving the home have taken on a new importance.

“People have found a renewed sense of comfort in the home,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “It follows that as Americans make improvements to this newly important home environment, products in the outdoor and casual furniture market will benefit.”

The U.S. Outdoor and Casual Furniture Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2005.

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